NAB Show: Demystifying Key OTT Trends: From Targeting Pirates to Targeting Audiences — Las Vegas — 25 April, 2022
When:
25 April 2022 @ 12:20 – 12:40
2022-04-25T12:20:00-07:00
2022-04-25T12:40:00-07:00
Where:
West Hall, Las Vegas Convention Centre
Booth W10500
Booth W10500
SPEAKER: NAB Show: Demystifying Key OTT Trends: From Targeting Pirates to Targeting Audiences
Highly prescient to Netflix’s Q1 Earnings Statement, Maria spoke as part of Connected Media I IP at NAB Show 2022 on targeting piracy and targeted advertising. She focused on the decline in year-on-year revenue growth and the impact of password sharing (Netflix has 100+M additional non-paying households) and how hybrid AVOD / SVOD helps solve subscription saturation while shifting non-paying households onto a revenue-generating plan and enabling advertising reach to a previously un-addressable set of subscribers.
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