Maria great interview and very insightful for manufactures and techies alike. Actually after watching it Tag seems to be taking the analogue to digital leap as you discussed. But it is the tip of the iceberg as you mention. I also like the philosophy of the digital home/ life that is attached to you as opposed to simply IoT devices. It is how they connect and form ‘your’ life that is important. (On Maria’s interview on wearable tech).