Engagements
PANEL: OTT: better than broadcast?
Will OTT ever completely replace broadcast? Probably not, but when it’s done right OTT can beat broadcast in many key areas: convenience, control, interactivity, addressable advertising, data collection, and more. Our panelists will discuss OTT’s advantages, as well as its shortcomings and how to overcome them.
SPEAKER: Japanese Broadcasters’ Association Briefing
An overview of the evolution, current state and issues of the UK broadcasting, VOD and OTT industry for both live and on-demand content.
PANELLIST: Nextv CEO Europe: AVOD / BVOD / SVOD Strategies: The Way Forward for TV Broadcasters?
This panel gathered together two vendors and two broadcasters. Maria spoke on the current trend of “Make money, save money”. This covered monetisation models including AVOD, BVOD, SVOD and FAST as well as saving money through methods including addressing password sharing and sustainability. Online video advertising has been higher revenue than SVOD since the beginning; passing linear TV advertising this year and projected the pass PayTV subscription in 2024.
TBC