Engagements
Feb
26
Tue
2019
PANEL: OTT: better than broadcast?
Will OTT ever completely replace broadcast? Probably not, but when it’s done right OTT can beat broadcast in many key areas: convenience, control, interactivity, addressable advertising, data collection, and more. Our panelists will discuss OTT’s advantages, as well as its shortcomings and how to overcome them.
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