Streaming Forum — London, UK — 26 February, 2019
PANEL: OTT: better than broadcast?
Will OTT ever completely replace broadcast? Probably not, but when it’s done right OTT can beat broadcast in many key areas: convenience, control, interactivity, addressable advertising, data collection, and more. Our panelists will discuss OTT’s advantages, as well as its shortcomings and how to overcome them.